Krapow
Thai Street Food
Krapow’s Brand Identity
Visual Identity of Krapow is playful and youthful.
The identity is heavily defined by bold colours, prepresenting the strong intense punch of flavours of Thai food.
You can now visit Krapow in their Malaysia restaurant location or @krapow.my on instragram!
Visual Identity of Krapow is playful and youthful.
The identity is heavily defined by bold colours, prepresenting the strong intense punch of flavours of Thai food.
The colour palette was inspired by the spices and ingredients commonly used in Thai cuisine, such as Thai chillies, lemongrasses and limes.
You can now visit Krapow in their Malaysia restaurant location or @krapow.my on instragram!
![](https://freight.cargo.site/t/original/i/5365f102c9c5e9e6aa268f23d6a3f6fcb75dfc692979508214dbea0e4c4e1737/Screenshot-2024-02-17-at-9.04.35-PM.png)
![](https://freight.cargo.site/t/original/i/02b81b279a1dccba0a23463a92c69c8facdf3cbc22c62e1446a89deef9727736/Krapow_Brand-Guidelines12.jpg)
![](https://freight.cargo.site/t/original/i/cc0d5227a00870887eeedd0d91126b738c699e14b44d03a8e6adb5183e9626f1/Screenshot-2024-02-17-at-9.00.27-PM.png)
![](https://freight.cargo.site/t/original/i/a44b0936b1a170464dfae83922bc545250e1bcfb6ff73bdc311ced0f994e6dae/Krapow_Brand-Guidelines15.jpg)
![](https://freight.cargo.site/t/original/i/dc357a277f2e13d822bba116270fee1fef4ca54d1314ee7c983576d6efa413b6/Black-whiteBG-Extended.jpg)
![](https://freight.cargo.site/t/original/i/af879f797d09705fdbd6e21c15c4fdfc1f110c2cd42d9d69cf98aa22b5865720/approon.jpg)
![](https://freight.cargo.site/t/original/i/5d488a0250d29ccfe8cd2f2578f4d94499a574b512288c89bdc3371f3a01921b/Screenshot-2024-02-17-at-9.29.03-PM.png)
![](https://freight.cargo.site/t/original/i/2bbd47af37c9626fdfc13a685b0f172417860379685b99920d8fa2ce21785e77/Expanded.jpg)
Printed Promotional Collaterals
![](https://freight.cargo.site/t/original/i/8b6bc5432fc37ca6084c73892f0f1cb6a72149ba1190fd21d8add8814867fca5/1.jpg)
![](https://freight.cargo.site/t/original/i/62a245c073cb133fe4ef7fa9fde4edcb1467b8ab01a53469532bf4f5c0f81e90/signs.jpg)
![](https://freight.cargo.site/t/original/i/5edad6f913d2a5e4ac5f089d6af1e4a53068b8c01f8d520db2849c2733c29112/2.jpg)
![](https://freight.cargo.site/t/original/i/0945db7e5c1196d4838cd16aa5b9b38fd63258b783c7fd51cf3703913474aabf/4.jpg)
Packaging and In-store Cultery
![](https://freight.cargo.site/t/original/i/8634603b1cdb5f6f24656f8cee65e187fa70f53cd01b89dcfb017d10d84b6dd5/Krapow_Brand-Guidelines23.jpg)
![](https://freight.cargo.site/t/original/i/4aba52f697e467fd43785746e48ba2112ea665d31cbd9fe82cbe209471111f39/Screenshot-2024-02-17-at-9.10.14-PM.png)
![](https://freight.cargo.site/t/original/i/ffa3084f25f4bdae1d9f3c70a2c39c0fff9421f466be209c409225e00389a4d1/Krapow_Brand-Guidelines25.jpg)
![](https://freight.cargo.site/t/original/i/3eb3b502c4a02145b0a9bd8fac3c840e1dace1d0901a08e2ca8087d122a9ec6b/Krapow_Brand-Guidelines26.jpg)
![](https://freight.cargo.site/t/original/i/9025c75d15a2fa20604cda0c4ace70b43681baf98610ccd99ddf4cb934f99c1d/Screenshot-2024-02-17-at-9.08.59-PM.png)
![](https://freight.cargo.site/t/original/i/ec342d1532aa1dea1b93d1daa0c15de1395a868913cf473f329f17c582582f29/Krapow_Brand-Guidelines24.jpg)
![](https://freight.cargo.site/t/original/i/26ac45d6e82c5441a26e5228151583f3c25ef00e0aebcd115bc7b641209ce309/Krapow_Brand-Guidelines34.jpg)
Store
![](https://freight.cargo.site/t/original/i/1d3588cb3562f8f41a76f8ab92dee59f8230759546f524901a5057f601851180/Krapow_Brand-Guidelines33.jpg)
Merchandise
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Photography- Art Direction
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![](https://freight.cargo.site/t/original/i/75dba8a0a3bf2562ee281fcb8c4fd710693735eda97050731841a07fa2cb4bf3/Krapow_Brand-Guidelines32.jpg)
Photography- Art Direction
![](https://freight.cargo.site/t/original/i/bdbf07fed23d8af352f630937679721aab25bd954c1bb4843b931091893f388d/Screenshot-2023-12-16-at-4.42.39-PM.png)
![](https://freight.cargo.site/t/original/i/52947321ff4666d2a1dc51b44c6e842313d55334c9c3b28f65af708ae7194584/Krapow_Brand-Guidelines17.jpg)
Logo and Visual Identity Explorations
Round 1
![](https://freight.cargo.site/t/original/i/7a05a83d205955be8705f1a203d2f31d22c2e2bf541a6c7dc13b523cadb546aa/Kapow_3directions-01.jpg)
![](https://freight.cargo.site/t/original/i/03fe7f304dba8c5a655357330390644d277be0bd9b0231dae55771a5eee26b74/Kapow_3directions-02.jpg)
![](https://freight.cargo.site/t/original/i/0d573bf3bfcd5eeafc284640cba39360770e25559b01273a25582099c7ab1b85/Kapow_3directions-03.5.jpg)
![](https://freight.cargo.site/t/original/i/d2ba964fa55e1202ce5d069b56d90120b636726259b1b0047a39ad5a772a1673/Kapow_3directions-03.jpg)
![](https://freight.cargo.site/t/original/i/dc70f1cdedbec1f2b23b851cea473472900097c2ec4accabbc78ba9172f7e3af/Kapow_3directions-04.jpg)
Round 2
![](https://freight.cargo.site/t/original/i/e8a885970126e62823f9dcd310264baa3c6ac150f0fbdc86181b679d33c6aa63/Krapow_round2_-39.jpg)
![](https://freight.cargo.site/t/original/i/baebcd56aee56da999df82adee27c48731f6d463574a942581c078909602acec/Krapow_round2_-40.jpg)
![](https://freight.cargo.site/t/original/i/758a12b3e36a4cc60b3b353629fe58983de7ce084558cd32ef4c17debf0a1ec0/Krapow_round2_-41.jpg)
![](https://freight.cargo.site/t/original/i/389e7219c04ab04177bd98df172e5c49e7ddfecbb7f0d2765dd3a0b875ad0351/Krapow_round2_-42.jpg)
![](https://freight.cargo.site/t/original/i/f694d0753da9cf7f3fe9b7d43f416e75bb6e7e5533b0d1c182f41245902b508b/Krapow_round2_-43.jpg)
Round 3
![](https://freight.cargo.site/t/original/i/f27f75e4f6be0262f6a00fcb306d0a407ff467fdca8113263eff90f35a490f09/Krapow_round3-08.jpg)
![](https://freight.cargo.site/t/original/i/57a97e9c40de2954b88923e551aa86d3edaa97424031e05be4d3c0bdefd2af7f/Krapow_round3-09.jpg)
![](https://freight.cargo.site/t/original/i/c251ffe9c0674b1fe508974f9987c852048ddc99ff6d4a7b4714aaa6394fdf3e/Krapow_round3-10.jpg)
![](https://freight.cargo.site/t/original/i/85e758f49fd05918e6b2c22d59ee3edc4f879355a129bb20b0058367ffd8cccb/Krapow_round3-12.jpg)
![](https://freight.cargo.site/t/original/i/c914f2aefacca03141961ec8050734ece57391fd2dc159a21d5365c83dcbc317/Krapow_round3-13.jpg)
Projects
Brand Design
Social Design
About me
Brand Design
Social Design
About me