Milan Design Week 2024
NABA x Amsa
Project by
Adipa Klomchitcharoen and
Donatella Taraborelli
︎
Nuova Accademia di Belle Arti
NABA x Amsa
The collaboration between Amsa-A2A Group and NABA underlines the need to communicate with all target citizens, with particular attention to the young generations.
The project aims to communicate various messages and a narrative of recycling and sustainability through a form of posters, proposing an evolution of that attitude through the use of recycled materials that are both innovative and accessible. Our team is assigned to the topic of energy waste management, focusing on the cooking oil and battery as the main concept.
Our approach:
Visualisation /
Awareness /
New generations /
Material recovery /
Visitor interaction /
Creating posters that captured the essence of energy waste, while invited the audiences to want to display the posters in their home or workplace.
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